Roadshow B2B BUY ITALY| Kraków, Wrocław and Warsaw | 18-19-20 November 2024
18 November 2024 - 20 November 2024|
Poland
WELCOME TO THE ROADSHOW B2B BUY ITALY 2024
The Roadshow B2B BUY ITALY is an exclusive event taking place from November 18th to 20th, 2024.
This dynamic roadshow will visit Krakow, Wroclaw, and Warsaw, connecting Italian tourism excellence with 90 qualified Polish buyers through over 900 B2B meetings.
DAY 1 - KRAKÓW | 18TH NOVEMBER 2024
On the first day of the Roadshow B2B BUY ITALY in Krakow, participants will kick off with a welcome coffee and registration at 8:30 AM. From 9:00 AM to 2:00 PM, Italian tourism companies will engage in B2B sessions with Polish buyers, creating valuable networking opportunities.
Just for Italian operators, after the meetings, there will be an organized transfer to Wroclaw, where participants will check into their hotels and enjoy an integration dinner in the evening, fostering further connections and discussions.
KRAKÓW
Krakow, one of Poland's oldest and most culturally significant cities, boasts a rich history and stunning architecture. Renowned for its well-preserved medieval core, the city features landmarks such as the Wawel Castle, St. Mary's Basilica, and the historic Market Square, one of the largest in Europe. Krakow is also a vibrant cultural hub, offering a lively arts scene, numerous museums, and charming cafes. Its unique blend of history, culture, and modernity makes Krakow an enchanting destination for visitors from around the world.
DAY 2 - WROCŁAW | 19TH NOVEMBER 2024
On the second day in Wrocław, participants will start with a welcome coffee and registration at 8:30 AM, followed by B2B sessions from 9:00 AM to 2:00 PM, facilitating productive networking with Polish buyers.
Just for Italian operators, in the afternoon, attendees will transfer to Warsaw, where they will check into their hotels. The evening will be free, allowing participants to explore the Polish Capital.
WROCŁAW
Wrocław, situated on the Oder River, is a vibrant city known for its picturesque islands and bridges. This historic city, with its stunning Gothic architecture, colorful market square, and the iconic Wrocław Town Hall, blends tradition with modernity. Wrocław is also a cultural hotspot, hosting numerous festivals, theaters, and museums. Its lively atmosphere, academic heritage, and beautiful parks make it a captivating destination for visitors seeking both historical insights and contemporary experiences.
DAY 3 - WARSAW | 20TH NOVEMBER 2024
On the third and final day in Warsaw, the afternoon will be dedicated to B2B sessions from 2:00 PM to 7:00 PM.
The day concludes with an aperitif at 7:00 PM and a networking cocktail at 8:00 PM, providing ample opportunities for further engagement and connections.
WARSAW
Warsaw, the capital city of Poland, is a dynamic metropolis blending rich history with modernity. Known for its resilient spirit, the city features historic sites like the Royal Castle, the Old Town Market Square, and the Warsaw Uprising Museum. Amidst its historical charm, Warsaw also boasts contemporary architecture, vibrant cultural scenes, and lush green spaces like Łazienki Park. As a major political, economic, and cultural hub, Warsaw offers a captivating mix of tradition and innovation, making it a key destination for both tourists and business professionals.
B2B MEETINGS
B2B (Business-to-Business) meetings are structured networking sessions where Italian tourism companies engage directly with Polish tour operators. These meetings are pre-scheduled to maximize the efficiency and productivity of interactions.
Benefits:
-
Direct Connections: Establish direct relationships with key industry players.
-
Targeted Networking: Engage with qualified buyers and decision-makers in the Polish market.
-
Increased Visibility: Showcase your offerings to a targeted audience, enhancing brand awareness.
-
Market Insights: Gain valuable insights into market trends and demands through direct feedback and discussions.
-
Business Opportunities: Create potential business partnerships and collaborations.
Participating in these B2B meetings ensures meaningful interactions that can drive business growth and market expansion.
HOW B2B MEETINGS WORK DURING THE EVENT
During the Roadshow B2B BUY ITALY, each Italian operator will have a dedicated workstation. Polish buyers will visit these workstations based on a pre-arranged meeting schedule.
Process:
-
Workstation Assignment: Each Italian company is provided with a dedicated table.
-
Matchmaking Phase: Participants schedule their meetings through the official event platform.
-
Meeting Execution: Buyers meet the Italian companies at their designated tables according to the agreed-upon schedule.
This setup ensures organized and efficient interactions, maximizing business opportunities and fostering productive networking.
ORGANISER
ITALIAN CHAMBER OF COMMERCE AND INDUSTRY IN POLAND
The Italian Chamber of Commerce and Industry in Poland (CCIIP) is dedicated to promoting and enhancing trade and economic relations between Italy and Poland. Established to support Italian businesses operating in Poland and Polish businesses interested in the Italian market, the CCIIP offers a wide range of services including market research, networking opportunities, and business consultancy. Additionally, the Chamber actively supports and promotes activities related to tourism, fostering collaboration and facilitating business growth through various events, workshops, and tailored support programs.
MAIN PARTNER
APT SERVIZI - VISIT EMILIA ROMAGNA
APT Servizi is the official tourism promotion agency for the Emilia-Romagna region in Italy. It collaborates with regional stakeholders, international tourism operators, and media to promote the area's rich offerings, including cultural attractions, culinary traditions, scenic landscapes, and hospitality. APT Servizi's mission is to enhance Emilia-Romagna's global appeal as a top destination for travelers by organizing marketing campaigns, trade events, and partnerships worldwide.