Instituto LENI at Polytechnic University of Spain

LabLENI, situated at the Polytechnic University of Valencia (UPV), stands out as a leading institute in the interdisciplinary study of applied neuroscience, particularly in neuromarketing and human behaviour. By merging cutting-edge scientific research with technological development, LabLENI aims to understand and enhance human interaction in various contexts, from design spaces to consumer decision-making processes. Their commitment to innovation and the application of emerging technologies, such as virtual reality, positions them at the forefront of behavioural research and its practical applications in today's digital age.