Startup Nights 2024

31 Oct – 1 Nov 2024 | Winterthur, Switzerland

Michal Pastier

Creative Director, Co-owner

GoBigname

28 profile visitsSpeakerFounder

My organisation

GoBigname is Business-Driven Naming, Branding and Web Design Studio helping Founders and Marketers of startups, SMEs on their journey to become global players: Some of our happy clients: Slido, a Saas startup with more than 45 million users acquired by Cisco, Exponea acquired by Bloomreach now valued over $2.2 billion, Berlin Brands Group valued over $1,2 billion, Rezztek – technology startup brand which became officialy licensed product by NHL in 2023 and license provider for global sport brand HEAD.
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About me

Michal was featured on the cover of Forbes and chosen as one of the New Europe 100 most innovative people by Google and the Financial Times. With over 200 creative awards, he is one of the most acclaimed advertising and branding creators in Europe (from Gold Euro Effie to Cyber Young Lion). With his team, he worked on the EXPONEA brand from day zero to a market value of 300 million euros in 5 years. He helped with the rebranding of BBG in 28 countries, SLIDO for 45 million users, and many more. He is also the author of the bestselling book: Yellow Book of Brand Building with over 14 000 books sold in few months.

My organisation

With more than 250 branding projects around the world, GoBigname is helping investors and business owners to create new brands from scratch or refresh, rebrand their portfolio. From positioning, brand name, visual identities, visual ecosystem, sub-brands, products brand architecture, trademarks, legal help etc. mostly to gear the brand to the challenges and opportunities for digitisation. Changing consumer lifestyles are creating new opportunities for smart brands.
What’s unique about GoBigname is its connection to hybrid agency Darwin & the Machines, so everything is tested in real life and not just sent to the “brand manual”.

Additional questions

Are you looking for funding at the moment?

No

What finance stage are you at?

Bootstrapped

Are you hiring at the moment?

Yes

Speaker sessions (1)

Thursday, 31 October 2024

18:30 - 19:15

What We Discovered from Studying 50+ Startup Brands. | Gobigname

Format:In-person
Location:Workshop Room "Shark" (Hall 2)
Track:
Workshop