What We Discovered from Studying 50+ Startup Brands. | Gobigname

Workshop Description:
In this presentation, Michal and Tomas will share insights from their in-depth analysis of over 50 startup brands conducted over the past months. Drawing from 15 years of branding expertise and their experience with 300+ brand launches and brand evolutions, they have distilled essential fundamentals that every startup needs to know.

You’ll learn key principles and lessons backed by real-world examples of successful startups and scale-ups that not only thrive in their markets but also attract global attention.

The following points will be covered:

• What are the most costly mistakes startups make in branding and marketing?

• What are the key drivers behind brand growth?

• How to define and choose your brand codes?

• Which aspects of branding have the biggest impact on market share?

• Which branding strategies most effectively attract new customers?

Gobigname:
GoBigname is Naming, Branding and Web Design Studio helping Founders and Marketers of startups, SMEs on their journey to become global players: Slido, a Saas startup with more than 45 million users acquired by Cisco, Exponea acquired by Bloomreach now valued over $2.2 billion, Berlin Brands Group valued over $1,2 billion, Rezztek – technology startup brand which became officially licensed product by NHL in 2023 and license provider for global sport brand HEAD.