The Founder's Story - The Power of Digital Marketing. | Google

Panel Discussion:
The Founder's Story is an event series created by Google that invites founders & CxOs of startups and scaleups to share their founding stories including their challenges, lessons learned and insights on what's driving their businesses to success today. 

Speaker:
Lisa-Ann Preuss: At 22, Lisa founded LA Click, a Zurich-based digital agency, after interning at Google. The agency has grown into a diverse team of experts, including performance marketers and event technology developers, focused on connecting companies with clients.

Alina Russ: Alina is a Swiss entrepreneur and personal branding expert with a background in digital marketing. After starting her career in hotel marketing, she founded Lola’s Kitchen in 2017, generating CHF 500,000 in revenue and raising nearly CHF 1 million in seed funding. She is currently the Head of Marketing at Dagsmejan, a Swiss sleepwear brand.

Kilian Wagner: Kilian is the CEO and Co-Founder of VIU, a Swiss eyewear scale-up known for its premium direct-to-consumer model and nearly 50 stores in Switzerland, Germany, and Austria. Previously, he spent five years as a strategy consultant at McKinsey & Company and holds a Master's in Business Administration from the University of St.Gallen.

Moderator: David van Leeuwen

Google:
Google is a global technology leader specializing in internet-related services and products, including search engines, online advertising, cloud computing, and artificial intelligence. The company’s mission is to organize the world's information and make it universally accessible and useful.