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ServiceUpdated on 30 January 2025

UX writing for Saas products

Elisa Paglia

Marketing services at Paglia Elisa

Novara, Italy

About

In a world where user experience is key, UX writing is the backbone of every successful interface, especially for SaaS companies in the sustainability sector. This service goes beyond just writing text for an app or website: it’s about creating content that not only meets the user’s informational needs but also is clear, persuasive, and aligns with the brand’s mission.

Companies in the sustainability sector have a unique opportunity to reinforce their commitment to the environment and social responsibility through the language they use. UX writing is about designing content that seamlessly integrates with the product’s design and functionality, creating consistent communication that helps users navigate effortlessly, while enhancing accessibility and understanding.

For SaaS platforms, where clarity is critical to reduce churn, a good UX writer not only optimizes the copy but also tailors the language for each stage of the user journey, ensuring that every interaction resonates with the brand identity and addresses the specific needs of the target audience.

I help companies create simple yet powerful content that supports their sustainability commitment while enhancing the effectiveness of their SaaS platform, ultimately increasing user satisfaction and, consequently, customer retention.

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