Jen Wagner

LAYBL is the first platform that seamlessly connects retailers, brands and consumers to the circular economy. Our mission is to make sustainable actions - like resale, repair, and recycling - effortless for everyone involved, creating value at every touchpoint. For retailers and brands, LAYBL is a new kind of customer engagement platform. By integrating with our system, they can offer circular solutions as part of the shopping journey, strengthen relationships with consumers, and unlock rich lifecycle data to inform sustainability strategies, whilst also ticking the regulatory box (of which there are many coming in from around the globe!). We’re enabling brands and retailers to extend their value beyond the initial sale, tapping into the growing demand for sustainability. By digitising the circular phase, LAYBL fills a data black hole - tracking product use beyond the point of sale, a critical gap in the fashion industry. As brands face increased waste taxes and regulations, LAYBL enables them to capture valuable insights and contribute to the circular economy. This data empowers brands to resell products, encourage repairs, and connect with circular partners, helping unlock economic value from previously overlooked resources. For consumers, LAYBL eliminates friction. Items are automatically added to the app at the point of purchase, and options for resale, repair, or recycling are just a tap away. This makes it easy for consumers to act sustainably while gaining trust, loyalty rewards, and a sense of purpose - all with minimal effort. As LAYBL grows, it will play a pivotal role in shaping a data-driven circular economy, providing live insights that support both consumer engagement and industry-wide sustainability efforts.