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Paula Vastela

Head of Consulting, Circular Design

Ethica Ltd

Helsinki, Finland

Sustainable/circular solution provider

Strategic initiatives and circular business development, specializing in sustainable growth through circularity and innovation.

My organisation

Ethica Ltd

Ethica Ltd

Consulting

Helsinki, Finland

We offer services for: Circular Business Strategies, Circular Product & Service development, Circular Ecosystem building, Talent Development (e.g. EU regulations such as ESPR) Currently we are running the Nordic Circular Design Programme for the leading Nordic companies: https://www.circulardesignprogramme.com/nordic Ethica’s experts work with joy with their colleagues, clients and partners. We feel that what we do is incredibly meaningful to us, our clients and the planet. This feeling of meaningfulness is reflected in our prudent client relationship management. It goes without saying that uncompromising quality and transparent communications are the cornerstones of our work.
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About me

•Paula leads strategic initiatives and circular business development, specializing in sustainable growth through circularity. She aligns strategies with natural ecosystems and enhances customer experience while meeting circularity goals. With over 20 years of global leadership in business development, Paula has a proven track record of strategic growth and innovation. Previously she has held several senior roles at Ernst & Young, including Finnish Assurance Business Development Team Leader (2023) and Nordic Implementation Leader for Global Delivery Services in Gurgaon and in Kochi (2020). 

•Her professional strengths lie in business development, strategic planning, sales growth, proposal leadership, facilitation and ESG (Environmental, Social, Governance). A thought leader in circular economy practices, Paula completed an EMBA at Hanken SSE (2022–2024) on the topic of "Finding Circular Economy Drivers." The thesis was praised for pioneering practical insights into circular economy concepts and advancing actionable business methods.

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Skills

  • circular economy
  • Circular Design
  • innovation
  • Strategy
  • Business Development

Interests

  • Circular solutions
  • Transformation
  • ESG
  • Leading transformation

Marketplace (1)

  • Expertise

    Head of Consulting, Circular Design

    Strategic initiatives and circular business development, specializing in sustainable growth through circularity.

    • Services
    • Circular Economy
    Author

    Paula Vastela

    Head of Consulting, Circular Design at Ethica Ltd

    Helsinki, Finland