ARCHETYPE HAIR

ARCHETYPE is a natural haircare brand designed to help women reconnect with their authentic selves through personalized haircare solutions. At its core, ARCHETYPE honors each hair identity by empowering users to create their own alchemy, adding targeted boosters to a base shampoo or conditioner to meet the unique needs of their hair.
Our AI generates personalized haircare routines and allow users to efficiently customize their products, addressing specific needs like moisture, repair, scalp health, and frizz control, regardless of hair type. We blend nature’s power with modern innovation, offering a unique, personalized approach to haircare.

Science and nature united as part of the same project to discover the best solutions for your hair. One hair, endless possibilities.