Welcome to TASTE!
The TASTE Project (Transformative approaches for sustainable food in tourism) is funded by the European Commission under the Single Market Programme (SMP) with a mission dedicated to promoting a transformative change in the realm of sustainability, digitalisation, and resilience at the crossroads of food and tourism. The project gathers partners from 5 European countries: Spain, Belgium, Italy, Latvia and Slovenia.
In this transformative journey, TASTE is directed towards two main target groups: tourism small and medium-sized enterprises (SMEs) and tourism stakeholders.
THE ACCELERATOR PROGRAMME FOR SMEs:
A core activity of the project is the Accelerator Programme, which provides funding to tourism SMEs for participation in international networking events and capacity-building activities, as well as for implementing sustainability and digitalisation measures in their businesses. The Accelerator Programme fosters transnational collaboration and knowledge exchange, supporting tourism businesses committed to engaging in international project activities.
The CHALLENGE DAY
Bruxelles, 18/11/2025 (on- site event)
We are pleased to invite you to Challenge Day, a unique event dedicated to addressing sustainability, resilience, and digitalization challenges in the food and tourism sectors. This event will bring together all the winners of the call for projects to encourage collaboration and knowledge exchange.
The name Challenge Day reflects the spirit of the event: participants will be invited to draw inspiration and brainstorm around the challenges they need to overcome in order to be selected for the second phase of the TASTE project, which offers access to additional funding.
In this context, the presence of project leaders from the selected applicants is mandatory to enable meaningful exchanges and maximize networking opportunities.
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Date: Tuesday, November 18, 2025
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Time: 09:30 AM – 18:30 PM, followed by the Challenge Night
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Location: Bip.brussels, Rue Royale 2/4, 1000 Brussels
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Included: breakfast, lunch, coffee breaks, and drinks throughout the day.
Throughout the day, participants from 5 European countries will have the opportunity to:
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Share expertise and discuss common challenges
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Brainstorm innovative solutions collaboratively
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Fine-tune joint ideas with partnering SMEs
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Present a final pitch deck summarizing their refined concepts
Join us for this inspiring day of innovation and collaboration!
// Some possibilities:
Networking opportunities: The event provides a great opportunity to meet and connect with like-minded individuals, as well as experts in your field. You can make valuable connections that can help you grow your career or business.
Inspiration: Attending the event can be inspiring, providing participants with new ideas and motivation to achieve their goals.
Explore new products and services: The event showcases new products and services that are relevant to the industry or field. By attending it, participants can learn about these products and services, as well as compare and evaluate them.
Collaborate with others: The event is a great opportunity to collaborate with others in your field or industry. Participants can meet potential partners, collaborators, or even competitors and share ideas and insights.
Have fun: Lastly, the event will be a lot of fun! It offers a chance to get out of the office or home, socialize with others, and enjoy new experiences. Attending it can be a great way to break up the routine and do something different and exciting.