LINEA GUSTI

The project “Gusti” was born with the intention of creating a packaging that is capable of promptly transmitting the properties of the product. The label’s graphic concept allows us to imagine the fragrances and the aromas as visual interpretations, thanks to the calibrated use of the colours. The selected colours and hues for each product is the result of an accurate analysis of the peculiar features of the wine, carried out by a team of professional oenologists. This group carefully developed descriptive profiles for each wine. Thanks to these evaluations, it was possible to create a detailed description of the products. The experts’ analysis has made it possible to understand which scents and flavours characterise each wine, enabling to associate each product with specific colours that enhance its identity, making the graphics with chromatic bands unique, original and, especially, not coincidental. The result is a series of labels that use design to communicate the unique flavor of the wine they contain.