Lorenzo Marchisio

Cascina del Pozzo has been a farming reality since its origins.GIACOMO MARCHISIO began producing wine in the early 1900s in his cellar on VIA CAVOUR in Castellinaldo d'Alba. At that time, grape cultivation was not the only source of income for our family... in addition to wine, there were peaches cultivated and sold. Farming was done exclusively by hand, and Giacomo owned a cow that he used for working his vineyards, from which he produced exclusively red wine at that time. Soon after, Giovanni (1913) and Mario (1927), the second generation of the Marchisio family, joined him, following in their father's footsteps from a young age. Giacomo died in the early 1950s, and the two heirs soon decided to divide the land inherited from their father (the total area was about 4 acres. In 1945, Flavio Marchisio, the third generation, was born to Giovanni and his wife Quintilia. Giovanni and Flavio continued to produce wine, but without putting their own label on it; the wine obtained from their harvests was entirely purchased by mediators in the area (it was said that they bought the winery... not in a physical sense but to indicate that they bought all the production obtained from the harvest), who emptied it during the year. The turning point came in 1978 when Flavio Marchisio was the first winemaker in Castellinaldo to embark on the road of direct sales. From 1978 onwards, Flavio gradually increased his production, buying new plots of land near those he already worked with his father Giovanni and with the little Gianmario, born in 1974, the fourth generation. Dedication, courage, and passion were evident throughout the family, and this was Flavio's good fortune. In 1983, the family business moved to the well vineyard (the current headquarters of the company), where Giovanni, Flavio, and his wife Vilma built their new cellar. Here, we find the first labels of the Flavio Marchisio agricultural company. Gianmario did not let the baton passed down by his father Flavio fall, and with the fourth generation, a major turning point arrived. In 1996, the first bottle of ROERO ARNEIS labeled FLAVIO. The story continued, with Denise and Stefano joining Gianmario to run the winery and peach cultivation until 1999. From that year on, the curtain closed on the peach trees, giving full space to grape cultivation. Gianmario, Stefano, and Denise thus directed the family business exclusively towards wine production, with a dream of putting the soul and suggestions of the land they love into every bottle. The fourth generation was eager to grow and make a name for themselves in the world of wine, but above all, they wanted identity... a logo. At the beginning of the 2000s, the company was renamed CASCINA DEL POZZO. The name was meant to take inspiration from and above all honor Flavio's father for the great step he took in the 1980s: building the new company in the vineyard inherited from Giovanni, the well vineyard. Today, the company can also count on the help of the fifth generation: Lorenzo, Gabriele, Lucrezia Michele e Giulia. Three generations, united by their passion for the land where they were born.