Elevating networking at Scandinavia’s largest e-health event with b2match.

Vitalis is Scandinavia’s largest e-health event, bringing together over 6,000 participants annually in Göteborg. With more than 200 exhibitors and 400 conference sessions, Vitalis is a hub for digital health, welfare technology, and innovation. As a key meeting place for researchers, healthcare professionals, and industry leaders, fostering meaningful connections is at the heart of the event’s success.

The challenge: enhancing professional networking.

Despite its extensive exhibition and conference program, Vitalis saw an opportunity to enhance their event through structured matchmaking. While the event facilitated informal networking opportunities, there was no efficient way for participants to pre-schedule targeted meetings to maximize their time on-site.

The solution: b2match as a perfect complement to the conference.

In 2023, Vitalis adopted b2match to manage on-site meetings, ensuring participants could easily find and connect with relevant peers, researchers, and business partners. The platform allowed attendees to intuitively pre-schedule meetings, enhancing their ability to explore new collaborations and research opportunities.

Marie Hultman, Project Coordinator at Vitalis, shared her experience:

“We needed an effective matchmaking tool to help participants connect efficiently. The matchmaking feature of b2match became the perfect complement to our exhibition and conference.”

Vitalis leveraged b2match’s powerful platform, finding value in both its backend management system and user-friendly registration process for participants. The organizer, Marie Hultman, highlighted the support provided by the b2match team as instrumental in ensuring a smooth setup and execution.

The impact: targeted meetings that generate valuable leads.

With b2match, Vitalis successfully revived structured matchmaking, achieving tangible results:

• 155+ meetings facilitated in 2024, building on the 150 meetings held in 2023.
• Positive participant feedback, highlighting the effectiveness of targeted meetings in generating valuable leads.
• Increased expectations for matchmaking, as attendees now see it as a key feature of the event.

Marie noted the high demand for structured networking and her appreciation of the matchmaking platform:

“Nowadays, our participants expect us to have a matchmaking platform. It has become an essential part of our event. The platform is intuitive, easy to work with, and easy for our participants to understand. It is an excellent tool for us as organizers, both in preparation, during the event, and for follow-up.”

Participant testimonials: Real connections, real value.

The success of the matchmaking sessions is best reflected in the experiences of those who participated:

“Vitalis Matchmaking is an effective way to establish contacts that might not have been made otherwise. It was well-organized, and in a short time, we were able to quickly establish a productive dialogue. Networking in brief meetings provides greater efficiency as core issues are addressed directly, which is crucial when time is scarce.”

Tim Olsson, Head of Oncology Care Unit in Lund

“I participated in the Vitalis Matchmaking to meet startups that we aren’t familiar with. The activity was very good and structured, and it was valuable to meet others in an efficient format. It turned out to be a great way to find new opportunities!”

Michael Adler, Business Innovation Director, Digital Innovation & Data Hub, Capio

Conclusion

By integrating b2match into its event strategy, Vitalis has successfully enhanced the networking experience at Scandinavia’s largest e-health event. With structured matchmaking now a core element of the event, participants leave with valuable connections, meaningful leads, and new opportunities.

For Vitalis, b2match isn’t just a tool—it’s an essential part of their event’s success the participants are counting on.