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ChallengeUpdated on 11 March 2025

AI-powered technological solution that helps and supports the patient in their smoking cessation treatment.

Ricard Castellet

Head of Digital Transformation at Laboratorios Gebro Pharma

Barcelona, CATALONIA, Spain

About

The project consists of creating a technological solution—envisioned as a conversational chatbot—whose main goal is to provide validated information about a medication, adapting it for different user profiles (patients, doctors, pharmacies, and nursing staff). To achieve this:

Design and Architecture:

  • The chatbot will have a friendly yet professional persona, using a more empathetic tone for patients and a more technical tone for healthcare professionals.

  • It will be available on both web and mobile applications, supported by a database of verified content, Natural Language Processing, and the ability to scale to human support if necessary.

Content and Training:

  • It is based on literature validated by Gebro’s scientific department.

  • It will offer conversational responses, FAQs, interactive guides, and additional resources (links, videos, etc.).

Security and Regulation:

  • It meets all regulatory requirements and is supervised by the medical department.

  • It manages anonymized interactions and validates access for patients, healthcare personnel, and pharmacies.

Topic

  • Artificial Intelligence
  • Natural language processing
  • Generative Artificial Intelligence
  • Digital Health
  • Remote patient monitoring tools
  • Digital Therapeutic (DTx)
  • medical devices

Type

  • Co-development
  • Technological licensing

Organisation

Laboratorios Gebro Pharma

Corporation

Barcelona, Spain

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