INTERALPIN B2B Cooperation Platform 2025

5 May 2025 | Innsbruck, Austria

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ServiceUpdated on 11 April 2025

Guest experience design - product and service design

Markus Webhofer

Managing Partner at Institute of Brand Logic GmbH

Innsbruck, Austria

About

Development of a holistic guest experience: The brand becomes primarily tangible for guests at its touchpoints. For the guest experience it is crucial how the brand is perceived at these points. We have researched and identified the success criteria for the management of these touchpoints. We help companies to shpae specific touchpoints and to design, implement and lead guest journeys.

Type

  • Consulting

Applies to

  • Tourism in Alpine countries

Organisation

Institute of Brand Logic GmbH

Consulting

Innsbruck, Austria

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