Expertise
Transforming destinations and companies into leading brands.
- Tourism in Alpine countries
Managing Partner
Institute of Brand Logic GmbH
Innsbruck, Austria
Managing partner and founder of the INSTITUTE OF BRAND LOGIC, business economist, lawyer and lecturer, over 25 years of consulting experience.
Managing partner and founder of the INSTITUTE OF BRAND LOGIC, business economist, lawyer and lecturer in university programs, over 25 years of consulting experience in the retail, tourism, FMCG, B2B, financial services and luxury industries.
Expertise
Transforming destinations and companies into leading brands.
Service
Guest experience design - product and service design
Product and service innovation for a holistic guest experience