INTERALPIN B2B Cooperation Platform 2025

5 May 2025 | Innsbruck, Austria

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Markus Webhofer

Managing Partner

Institute of Brand Logic GmbH

Innsbruck, Austria

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Managing partner and founder of the INSTITUTE OF BRAND LOGIC, business economist, lawyer and lecturer, over 25 years of consulting experience.

My organisation

At the Institute of Brand Logic GmbH, we specialize in the science of brand management and strategy development. We are a boutique consultancy for the development of leading destinations and tourism companies. We are dedicated to helping businesses unlock the full potential of their brands. From strategy creation to successful implementation, we develop outstanding concepts and sustainable business models that stand the test of time. Together, we empower our clients to achieve sustainable competitive advantages in their respective markets, ensuring long-term economic success.
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About me

Managing partner and founder of the INSTITUTE OF BRAND LOGIC, business economist, lawyer and lecturer in university programs, over 25 years of consulting experience in the retail, tourism, FMCG, B2B, financial services and luxury industries.

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