Service
World Winter Sports Expo (WWSE) is one of the largest and most authoritative ice and snow events in the world.
Author
Li Zhang
Co-President
ADG Sports Co., Ltd.
Beijing, China
2 profile visits
Asia Digital Group (ADG) is a world’s leading integrated service platform for market research, incubation, events, international exchange and media.
My organisation
ADG Sports is the world’s leading integrated service platform for market research, incubation and investment, conferences and exhibitions, international exchanges, and media communication.
About me
She is Co-President of Asia Digital Group (ADG), Secretary General of Global Ice and Snow Industry Alliance (GISIA) ,also President of ADG Sports. Since joining International Data Group (IDG), She has held various roles, including Vice President of IDG China, and Vice President of IDG Asia. In 2021, IDG Asia was renamed Asia Digital Group, and in 2024, Ms. Zhang Li assumed the role of Co-President of Asia Digital Group.
She previously served as a diplomat at the Ministry of Foreign Affairs of China and the Chinese Embassy in Finland. Later, she became a finance lecturer at Aalto University (Finland) and founded Bright Sky Group, where she also serves as the CEO. She is completing her Ph.D. Degree in Finance at Aalto University (Finland). And she has a master's degree in Finance from Columbia University (USA), a bachelor's degree in Economics from the University of Helsinki (Finland) and a bachelor's degree in English and Information Management from Beijing Foreign Studies University (China).
She has over 20 years of work experience in the industry, government and academia with an international background in China, USA and Europe. She has rich experience in innovation and entrepreneurship, investment and merger and acquisition, venture philanthropy, impact investing, digital economy, education, culture, tourism, sports industry, mountain economics, financial technology (FinTech), information technology, AI, lean management, incubator and science park, and cross-culture management. She is also the FinTech Expert accredited by China Capital Market Institute, Councilor of Steering Committee of China-Europe Health and Sports Council, Secretary General of Finland-China Entrepreneurs Association, the Entrepreneurship Mentor at the Students and Scholars Association, and the Honorary Chairperson of Cross-Culture Communication Translation Association, Editor-in-Chief of China Winter Sports White Paper, Councilor of China Sports Industry Research Institute, Vice Chairperson of the Steering and Evaluation Committee of China Winter Sports Awards, Councilor of Steering Committee of China-Europe Health and Sports Council.