Bård Tronvoll

Professor Bård Tronvoll focuses on understanding value cocreation through a service perspective. His research topics are related to digitalization, sustainability, and service innovation. Tronvoll has researched taken-for-granted insights into markets, such as the notions of value, service exchange, governing rules, and the relation between actors. Tronvoll has also been using the service ecosystem perspective to understand better these complex business and societal challenges. He has challenged the established concepts by applying social theories to understanding markets and marketing. More recent topics of interest are digital transformation and circularity. Methodically,

Bård Tronvoll is a professor of marketing and the director of CREDS – Center for Research on Digitalisation and Sustainability. Tronvoll holds a doctorate in Business Administration (dr. ek.) from Karlstad University, Sweden, a Master of Science degree in political science (cand.polit) from the University of Oslo,  a Master of Art in Applied Statistics from the University of Essex, England, and a Bachelor of Business Administration from BI Norwegian School of Business, Norway.

Professor Tronvoll is an active researcher with numerous publications in international research journals and book chapters and has presented research work at many international scientific conferences. Tronvoll established and was responsible for the Master's program in Business Management at the Inland Norway University of Applied Science until 2021. Tronvoll has worked with international trade and has been rector at the Oslo School of Marketing (now Kristiania University College). Tronvoll has held several positions on boards of executives in Norwegian companies.