Product Development

In a market where competition is fierce, we work on different strategies to develop products that adapt to the needs of consumers and manufacturers. Our specific research lines are:

• Neuromarketing studies on the consumption of fruits and vegetables

• Adaptation and characterization of new crops resistant to climate change. Incorporation in food matrices

• Formulation of functional foods for population groups with specific needs

• Structuring of liquid oil to replace plastic fats in food

• Application of extended reality and neuroscience tools for the evaluation of consumer perception in immersive environments