Murcia FOOD 2025

20–21 May 2025 | Murcia, Spain

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ExpertiseUpdated on 10 February 2025

Consumer and Health: Consumer perception and preference analysis

Javier Cervera March

R&D Management in Food Science at Universitat Politècnica de València - FoodUPV

Valencia, Spain

About

We are able to organoleptically characterize a wide variety of food products by sensory evaluation with consumer panels. We also collaborate with experts to identify consumer preferences, acceptance and needs via neuromarketing techniques.

Organisation

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