Workshop Mirabilia Gard 2025

At the core of the Mirabilia network is the goal to disperse the influx of tourists by promoting a wide range of destinations with UNESCO World Heritage Sites, some of them less known by the public. Through this human-sized B2B workshop, we give new marketing opportunities to small businesses which usually lack the resources to take part in major tradeshows. As for the hosted buyers, we tend to select tour-operators interested by in-depth cultural and gourmet discovery, and committed to sustainable development. Mirabilia is therefore a platform fostering true slow-tourism destinations.

The event is held in 2025 in the Gard Chamber of Commerce's new building "Maison des entreprises". This ecodesigned building was rewarded with the Gold label (the highest level of reward) of the BDO approach (Bâtiments Durables d'Occitanie, Sustainable Buildings of Occitania). It uses low-carbon materials (such as low-carbon concrete, wood, rammed earth, bio-based insulators) and local clusters (Camargue rice straw panels as insulators, Gard cane plaited into panels for interior design). The heating system uses geothermal power. The outside is laid out to reduce the project's ecological footprint.

Mirabilia's organizing team is fully aware of sustainable development's issues, and several members of the team have followed courses dedicated to this matter.

Transport usually represents the most impacting part of an event's organization. We therefore invite the involved Chambers of commerce to organize car sharing with the sellers of their territory. Train is the preferred travel mode of hosted buyers. Shuttles are organized for the various events.

The dinners' menus highlight local products. Vegetarian alternative dishes will be proposed on request.

As far as possible, we give priority to reusable equipment: for instance, the "Mirabilia" badges' lanyards won't bear the mention of the year, in order to reuse them for a future edition; the gala dinner's decoration will be lent by local Tourist offices; furniture is rent or reused for the Gard Chamber of commerce's purposes.

We use the services of local providers, subject to availability of the service or product in the Gard department and to the legal limits of public markets.

We pay attention to the materials used for equipment: paperboard badge-holders, Made in France waterflasks made out of 50% of recycled plastic - an initiative also reducing the use of disposable cups and bottles.

Reasoned use of paper: instead of distributing each destination's documentation to participants, we'll set up a documentation corner in order to allow them to take along only the brochures they wish, and even to read them during coffee breaks without taking them back home. Our printer is committed in the Imprim'vert sustainable approach.